Abstract – So it data opposed Mexican-Western and you can Anglo wives’ attitudes of the way that its household generate purchasing conclusion of big durables. Studies of them perceptions indicate that Mexican-Western family members are far more husband dominant than Anglo family members where in fact the purchase of biggest durables are concerned. Anglo group and additionally seem to do even more combined get decision and also make. Such results expose interesting and probably beneficial ramifications to own marketers waiting to maximize the abilities in an increasingly heterogenous marketplace.ادامه خواندن