The company began to expand into new frontiers of the toy industry. Four decades ago LEGO did start to target girls with the intro to probiotics benefits of furniture pieces and dollhouses; in 1974 it introduced its first our figures, referred to as Minifigures; and in 1979 it expanded into space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of jewelry elements marketed to young girls. This period also noticed the creation of a control structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen enrolling in the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1971s also found the introduction of a process that allowed customers to decide on certain stones they planned to purchase and build their own units, rather than acquire pre-made packages; this is popular with adults, as well as children. In the same decade, Profano branched away into old territory considering the Castle template, and in 1980 the company added the first teach sets to its collection.

In 1989 Lego introduced the Pirate motif, and with it an array of pirate ships, desert islands and treasure. The company also enhanced its array of facial expressions, adding beards, eye spots and lipstick in addition to the regular two eye and smile. Some old Lego collectors resented these changes, finding the more simple faces of earlier designs.

As Lego expanded to a huge multinational corporation, it had to find ways to meet the demands of it is big https://lego-x.com/2021/12/07/the-best-places-to-buy-lego/ name purchasers like Target, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster shipment times. To maintain with these requirements, the company begun to reduce total production moment for new products by looking into making more by using computerized assemblage systems.